How to build an effective author website

As a team, we not only love books and reading, but also working with authors and members of the book industry.

We're often asked for advice on how to go about setting up an effective author website. To that end, we've created a "How-to" guide for our author friends.

How to build an effective author website:

  1. Why you need a web presence - 7 reasons to have a website
  2. CMS vs flat site - What is a CMS and why would I want one?
  3. Website design, layout and branding
  4. Interesting website content
  5. Dynamic websites
  6. Email marketing
:: Download the guide and pricelist as a PDF
:: See working samples of the author modules
:: If you would like an assessment of your existing website, or one-on-one advice on how best to proceed, please contact Fiona McLennan

About Speculate

Speculate is owned and operated by Fiona McLennan. Fiona got her start in web marketing as eCommerce Sales Executive for Collins Booksellers. She went on to spend 5 years as Online Marketing Manager for HarperCollins Publishers Australia before establishing Speculate.

Speculate's clients range from a flying school to a physiotherapy business. The team specialises in creating tailored web solutions for the book industry. Our industry clients include Trudi Canavan, Jennifer Fallon, Russell Kirkpatrick and Good Reading Magazine.